M&S launches second phase of Farm to Foodhall campaign with Irish beef farmer Emma Moran

Campaign follows chef Mark Moriarty as he visits M&S Select Farms across Ireland, finding out how farmers and growers deliver the highest Irish quality produce for M&S



4 August 2023

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M&S has launched the second phase of its Farm to Foodhall campaign, with a new ad featuring Dublin based M&S beef farmer Emma Moran.

The campaign is fronted by chef and M&S Food ambassador Mark Moriarty, who appears in the new ad with Emma on her M&S Select designated farm at Athgoe, Co. Dublin.

On the visit, Mark and Emma explore how passionate M&S is about sourcing quality Irish beef that assures complete traceability, high animal welfare standards, and the grass-based diet that gives M&S that top quality produce.

The Farm to Foodhall campaign is highlighting just a few of the farmers and producers across Ireland who are stocked on the M&S shelves, and the quality Irish food they supply for M&S customers. The campaign also highlights the ongoing work at M&S in expanding upon its existing range of products sourced from Ireland.

Whether it’s top-quality premium meats from Irish farms, dairy products like artisan cheeses, or fresh fruits and vegetables grown on Irish soil, M&S is confident its customers can enjoy the very best of what Ireland has to offer, sourced to highest quality standards of M&S.

Customers will see the Farm to Foodhall campaign across TV, social, OOH, emails and in store.

“Quality starts at the very beginning of the growing and rearing processes, so we want to highlight the work that our suppliers are doing from that earliest stage to ensure our customers get great taste and trusted quality beef every time,” said Eddie Murphy, country director at M&S Ireland,

“It was a pleasure to spend some time with Emma and her family on their farm just outside Dublin,” added M&S ambassador Mark Moriarty. “Seeing firsthand the passion and dedication that goes into producing such high quality, consistent Irish beef gives me so much inspiration to cook at home. The M&S range of beef is absolutely delicious, and it’s even better knowing that we’re supporting local producers when we shop in store.”



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