Monster Munch T-shirt move
Walkers is plugging into the retro vibe of the day with a retro t-shirts on-pack promotion across its Mega Monster Munch 40g range over 12 weeks
14 September 2009
Monster Munch is delivering growth of 14% YTD (Nielsen), and Walkers has now launched a retro t-shirts on-pack promotion across its Mega Monster Munch 40g range over 12 weeks.
All consumers have to do is buy three packs of Monster Munch 40g and send in the empty packs along with a cheque for €7.
This mechanic is reminiscent of 80s style collectable promotions and builds on the success the Monster Munch brand has been experiencing since the retro pack and bigger, crunchier corn snacks were brought back in September 2008.
Retro Monster Munch is available in 40g single serves and 12 multipacks. A high impact 40g three case stacker is also available.