Sqeez ‘money saver’ to boost sales
Sqeez has tapped the recession-stressed market by dropping its price by one third or more on 1L packs of orange and apple juice
14 September 2009
Sqeez, as the leading brand of ambient fruit juice in the Irish grocery market, has tapped into consumer desire for cash saving options, by dropping its price by one third or more on 1L packs of orange and apple juice.
It is hoped this will invigorate the category and strengthen the brand profile amongst shoppers.
The 1L packs of Sqeez orange and apple juices will carry the special “money saver” mark. The launch campaign to support the move, will involve heavyweight promotional and PR activity running alongside a significant above the line communications campaign over the coming weeks.
This campaign is in addition to the current Sqeez “Love Every Drop” TV campaign.