MiWadi and FAI Football Camps team up for new partnership
MiWadi announced as the official partner of the FAI Football Camps for the next five years
Print24 February 2025
MiWadi has agreed a five-year sponsorship deal with the Football Association of Ireland (FAI) to become official partners of the FAI Football Camps.
The move will see the squash brand become the title sponsor of the largest summer grassroots football programme in the country.
Commenting on the partnership, Kevin Donnelly, managing director, Britvic Ireland, commented: “MiWadi is Ireland’s number 1 squash brand, part of Irish life for nearly a century.
“Partnering with the FAI Football Camps is a natural step for us.
“MiWadi promotes active lifestyles and adds a splash of fun and healthy hydration to everyday moments.”
‘Positive, safe and social’
In its 29th year, the renowned FAI Football Camps offer the opportunity for children aged 6-14 years of age a ‘positive, safe and social’ environment to enjoy football.
Taking place throughout July and August at football clubs across the country, the camps will provide youngsters with a chance to participate in a week-long summer football programme delivered by qualified FAI coaches and club volunteers.
Open to children of all abilities, or those looking to start their football journey, the camps provide an opportunity to make football accessible, enjoyable and inclusive for all.
Resilience and confidence
The FAI Football explained that its camps go beyond just football development and translate into everyday life, allowing young players to develop important life skills such as teamwork, resilience, and confidence.
Sean Kavanagh, commercial director, FAI, said: “The FAI Football Camps are all about bringing young people together in a fun and positive environment, making MiWadi the perfect partner for one of the most significant grassroots football programmes in the country.”
Ger McDermott, director, FAI Grassroots echoed Kavanagh’s sentiments: “Our FAI Football Camps are the perfect way for tens of thousands of young people to have fun, improve their skills, and make new friends every summer.
“Our camps are run via FAI Club Mark accredited clubs and staffed by a team of qualified, vetted and enthusiastic coaches in a safe and positive environment.”
As an advocate for active, happy lifestyles, MiWadi noted that it shares the FAI’s commitment to fostering a positive and inclusive environment for young footballers.
Read more: Children’s Health Foundation and MiWadi launches ‘Trick or Treat for Sick Children’ campaign
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