Mastercard and Dublin City Council announce data partnership

Mastercard is ramping up its data analysis with a view to assisting Dublin City Council
Mastercard is ramping up its data analysis with a view to assisting Dublin City Council

Mastercard and Dublin City Council have announced a three-year innovative partnership to support the city's planning and future development efforts, part of the "Smart Dublin" programme.



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16 November 2017 | 0


Barcelona was the venue for the Smart City Expo 2017 this week, at which MasterCard and Dublin City Council announced a three-year innovation partnership. The aim of the project is to support Dublin’s city planning and future development efforts as part of the ongoing Smart Dublin programme.

As part of the project, Mastercard says it will provide insights on Dublin’s retail spending and tourism patterns drawn from anonymised and aggregated transaction data, as well as other means of payments such as cash and cheques. This will help the city develop new insights on the spending patterns of Dubliners and tourists, as well as comparing the capital’s performance to the whole of Ireland.

Over the course of the three-year agreement, there is also a commitment to drive innovation opportunities in transit, planning and tourism and to engage with Dublin’s thriving startup ecosystem.

“Dublin is leading the way in harnessing the power of big data to help run the city more efficiently, advance tourism and to better understand the economic trends and behaviour of its residents and visitors”, said Jason Lalor, country manager, Mastercard Ireland. “We are delighted to bring our expertise and innovation capacity to help the city use our data to plan better economic policies and interventions that will improve its overall economic performance.”


Owen Keegan, CEO of Dublin City Council said the city’s partnership with Mastercard will help develop up-to-date insights on the city’s economic performance at a time it faces external pressures such as Brexit. “This is a great example of private sector data being used for smarter purposes and supporting future city planning,” he said. “We look forward to also exploring new cashless innovations in Dublin while also engaging with the local startup ecosystem in this process.”

Also as part of the partnership with Dublin City Council, Mastercard says it will work to engage with Dublin startups to come up with new innovations to promote a cashless society while also developing new innovations in using the city’s data.

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