Marketing bites

Pictured is Pippa O’Connor, busy mum, business woman and campaign ambassador at the Connacht Gold Big Breakfast event, broadcast live on Ireland AM on Friday 16 October

Bits and bobs from the week's events and announcements


Brand Central

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20 October 2015

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Connacht Gold’s Big Breakfast event

Well-known faces from the worlds of sport, entertainment, cookery and lifestyle came together this week in Dublin’s trendy House bar to promote Connacht Gold and its versatility, highlighting the ways in which it can be used in breakfast, lunch and dinner and everything in between. TV3’s resident chef Joe Shannon was on hand with presenter Pippa O’Connor and champion jockey Ruby Walsh for a morning of buttery fun and games.

Heineken injects €100m into local economy as part of sustainability project

Heineken has published its 2014 Sustainability Report, setting out out its ambitious sustainability targets as part of its’ strategy “Brewing a Better World.” The company’s sustainability priorities in 2014 centred on continuing to protect water resources; reduce emissions; source sustainably; and advocate responsible consumption.  Key achievements included

  • Sourcing 100% of malted barley locally
  • Supporting 750 farming families
  • €100m spend in the local economy
  • 10% of the Heineken® media spend was dedicated to communicating the importance of responsible consumption

Heineken also recently launched a low-alcohol beer Amstel Radler (2% alcohol volume) in 2014, representing greater choice for evolving consumer tastes.

Irish organic sector worth €109.5m, up 9% in 2015

The Irish organic sector, after a lacklustre five-year period, is up 9% in 2015 to €109.5m, reports. According to Stephanie Moe, Food and Beverages Department, Bord Bia, this improved performance is down to increased shopper numbers in the category, increased shopping frequency and also incremental growth in spend.

“Supervalu is the leading retailer for organic sales in Ireland and is showing value growth,” she said, “despite a slight drop in penetration. Aldi is showing the strongest value growth while Tesco, despite having the strongest penetration, is losing in terms of value.”

Waterford’s Pip and Pear Chilled Baby Food wins gold, silver and bronze at Blas na hEireann National Food Awards

Pip & Pear Chilled Baby Food is a new baby food range which was conceived in the kitchen of Waterford mum and restauranteur Irene Queally. Using Irene’s home cooked recipes and containing up to two of your baby’s five-a-day fruit and veg portions, Pip & Pear looks and tastes like real food because that’s just what it is. The busy Waterford business has won gold, silver and bronze at the Blas na hEireann National Food Awards for its Spiced Apple and Pear, Banana Blue and Tutti Fruity Chicken Curry.

For more information, see or view updates on the Facebook page at  Twitter page at
Contact: Irene Queally

Tel: 087 2805525                Email: /

Bite 2015 Festival: Huge growth in €460m artisan food and drink sectors – Minister Nash

The Irish artisan food and craft brewing sectors are experiencing a period of rapid growth and will be worth more than €460 million euros to the economy in 2015, according to Minister for Business and Employment Ged Nash. He was speaking at the launch of Bite 2015, a major new food festival which will showcase the best of Ireland’s artisan food and drink producers at Dublin’s RDS from 19-22 November. Over 20,000 Irish food and drink lovers are expected to attend Bite 2015 which will feature top chefs and food experts as well as a huge range of producers.

Full details and booking can be found at

Apache Pizza voted best takeaway in Ireland at the Just Eat National Takeaway Awards

Ireland’s leading online and mobile marketplace for takeaway, Just Eat has held the first ever Just Eat National Takeaway Awards, where Apache Pizza took home the prize for Best Takeaway in Ireland. The Spice Bag phenomenon has also taken a firm hold across Ireland, and was voted Ireland’s favourite takeaway dish at the awards.

Other winners included Camile Thai for Best Thai Takeaway and Tony’s Pizzeria in Louth won the award for the Best Takeaway Pizza. Macari’s with 26 independently owned restaurants won the coveted Best Takeaway Chipper award. Saba to Go won best healthy takeaway option and Subway won Best Takeaway lunch.

For more information, visit

GSK set to drive dry skincare sales with launch of new product claims

Oilatum, the renowned skin health brand from GSK Consumer Healthcare, is strengthening its Oilatum Cream with a new claim to highlight its benefits; ‘clinically proven to significantly reduce itching for up to eight hours’. Eczema is regarded as a minor skin disease but it has a profound impact on the quality of life for both adults and children*. Research conducted by GSK revealed strong consumer claims across the Oilatum portfolio with the strongest results across Oilatum Cream; 87% of mums agreed that Oilatum Cream soothed their child’s skin along with 88% choosing to continue to use Oilatum Cream after the study had finished.

*(Source: NICE. CG57 (2007). Atopic Eczema in Children)



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