Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
Print28 January 2020
Bewley’s Grafton Street raises €15,000 for Samaritans
Bewley’s historic cafe and restaurant on Grafton Street in Dublin has raised €15,000 on behalf of Samaritans Ireland through its Time for Joy exhibition, which was on display throughout the Christmas period. Cól Campbell, MD of Bewley’s Grafton Street, presented Niall Mulligan executive director of Samaritans Ireland, with the donation at a special event. The Time for Joy exhibition was designed and created by renowned Irish sculpture Paddy Campbell and funds were raised through the sales of bespoke postcards and calendars of Paddy’s work, as well as donations from café customers.
Untamed spirits win gold in prestigious industry awards
The Untamed spirit brand, consisting of Irish whiskey and Caribbean rum offerings, won Gold at the 2019 International Spirits Challenge as well as at the 2019 Proof Awards. Having only launched late this year, the Untamed range is part of the Wild Geese offering, spirits aimed at the Irish diaspora worldwide. It belongs to the Avalon International Management Group Inc. internationally acclaimed The Wild Geese Soldiers & Heroes Collection of luxury multi-award winning premium spirits.
Grenade sports and nutrition kicks off 2020 with new Grenade Oat Energy Bar
Leading sports and nutrition brand Grenade is aiming to grow its share in the healthy snacking world, kicking off 2020 with the release of its newest addition, Grenade Reload. Available in three flavours – Blueberry Muffin, Chocolate Chunk and Billionaires Shortbread – the healthy oat bar employs a blend of complex carbohydrates and higher protein levels to help consumers feel fuller for longer between meals.
New Guinness World Record set for ‘Most Irish Coffees Made In Three Minutes’
A new Guinness World Record made history on Saturday in the Old Storehouse Temple Bar as four bartenders went head to head for the title to make the most Irish coffees in three minutes. It was International Irish Coffee Day, and the special event was won by Rory McGee of The Shelbourne, Cork, who swept the opposition aside by making 49 Irish coffees in three minutes.
Vegan startup Fiid launches in UK stores and online
Fiid, the Irish plant-based range of nourishing lunch bowls has announced a significant step in the growth of the business as it launched onto shelves of supermarket giant Sainsbury’s. Fiid is available in Brands of the Future bays in selected Sainsbury’s stores nationwide. Fiid launched with three varieties: Hearty Moroccan Chickpea Tagine; Italian Sundried Tomato & Lentil Ragu and Smoky Mexican Black Bean Chilli.
Keelings launches “Januberry” campaign with fruity self-care ideas
For its Januberry campaign, Keelings has sought to ditch the concept of “New Year’s resolutions” and to approach January with a more gentle outlook and promise oneself some self-care. Start the month off on the right foot, spend less time thinking about what not to do and more time doing things that makes you feel good! For example:
- Go out for a family bike ride or take a trip to somewhere nearby that holds happy memories for you and your family, or your friends.
- Take time to prepare a family breakfast.
- Make a little time for yourself, switch off your phone and enjoy doing nothing for 15 minutes.
- Whip up a batch of delicious Raspberry and White Chocolate Blondies for your family or colleagues.
- Think of someone that makes you happy and tell them how much you appreciate them. Enjoy a little taste of nostalgia and tell them how grateful you are in a handwritten letter.
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