Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond
9 July 2019 | 0
Abrakebabra delights fans with SuperValu sauce launch
Two years after offering its iconic Garlic sauce and Taco sauce as an exclusive gift for 2,000 fans, Abrakebabra has announced that its Magic Sauces will be available for purchase in SuperValu stores from now on, priced at €2.50 each. The sauces have been an integral part of Abrakebabra’s Loaded Fries for a generation, with countless fans swearing by them after a night out. Now, the sauces are available to be taken home to enjoy any time of the day or night.
Tayto has peckish passengers covered in Dublin Airport
As the brand gears up for its 65th anniversary celebrations, Tayto is embracing its fan base of Irish emigrants and expats for whom the taste of Tayto is a taste of home. For the month of July, a special Tayto pop-up shop will be in place in Dublin airport, for those who live abroad and are visiting family in Ireland, or maybe just off on holidays and wouldn’t be without their beloved Tayto for a couple of weeks!
M&Ms raising the bar with new UK offering
M&Ms are about to get a makeover, as the iconic nut and chocolate sweets are set to be made into a chocolate bar. The M&Ms bar launched in the USA and Australia last year and is about to arrive in the UK with its original flavours as well as a new hazelnut flavour. It’s not clear whether the M&Ms bar will launch in Ireland, but watch this space.