Marketing bites

Ronan and Storm are tireless campaigners for the Marie Keating Foundation
Ronan and Storm are tireless campaigners for the Marie Keating Foundation

Each week, we bring you the latest news in the world of launches, promotions, initiatives and events from across the country....


Brand Central

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13 October 2017 | 0

It’s official: Red Breast 21 Year Old one of the world’s best

Irish Distillers, manufacturer of Red Breast 21 Year Old Single Pot Still Irish Whiskey, has been honoured with a top accolade in Jim Murray’s annual Whisky Bible 2018. Now in its 15th year of publication, the Whisky Bible contains tasting notes for over 4,600 whiskies and whiskeys from all over the world. Redbreast 21 Year Old Single Pot Still Irish Whiskey was named the world’s second-best, narrowly losing out Colonel EH Taylor 4 Grain Bottled in Bond Aged 12 Years. Scoring a near perfect 97/100, Murray, a world-renowned whisky and whiskey expert, described the Redbreast 21 as “one of the most wonderful noses on this planet” which helps make it “one of the world’s most beautiful and iconic whiskeys”.

News Ireland titles shortlisted for Journalism Awards 2017  

A selection of journalists across The Sunday Times, the Ireland edition of The Times and The Irish Sun have been shortlisted for the NewsBrands Ireland Journalism Awards 2017. The nominees include Gavin Daly and Justine McCarthy of The Sunday Times, Peter O’ Dwyer, of The Times Ireland Edition for his story Irish insurance companies lack of transparency to Central Bank, and Neil Cotter of the Irish Sun, nominated for Popular Columnist of the Year. All nominees progress to the awards event which takes place in Dublin’s Mansion House on Thursday, 2nd November 2017.

BIM launches new Research and Development fund

Bord Iascaigh Mhara, Ireland’s Seafood Development Agency, has launched a new Research and Development fund to support Irish companies’ innovation in the seafood sector and help grow the €850m industry, in line with stated Government targets. An event to launch the event took place as BIM hosted the West European Fish Technologists Association’s 47th Annual Conference at Dublin’s Aviva stadium from the 9 to 12 October.

BB’s Café’s get ‘In the Pink’ to support Marie Keating Foundation this October

In what has become an annual tradition, BB’s is once again launching a special edition ‘In The Pink’ muffin in support of the Marie Keating Foundation. The Raspberry and White Chocolate recipe was developed by BB’s craft bakers and will be baked in every store fresh each morning through October – Breast Cancer Awareness month. Every muffin sold will donate 25 cent to the Foundation, helping the fight against breast cancer.


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