Marketing Bites

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...


Brand Central

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18 August 2017

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HB and Fulfil team up for delicious and healthy treat

Not to be outdone by the ongoing craze for healthy and wholesome treats, HB Ice Cream has introduced a deliciously healthy sweet treat in association with Fulfil protein bars. Available for a limited time only, HB Happyful Yoghurt offers a combination of natural yoghurt layered with freshly cut fruit, creamy soft-served ice cream and topped with pieces of Fulfil’s Peanut and Caramel flavour. Now in selected “HB Happiness Stations” nationwide, the Happyful Yoghurt (RRP €3.50) provides the ultimate solution for snacking on-the-go, ensuring those with a sweet tooth stay fulfilled morning noon and night.


Food On the Edge 2017 festival adds Gather & Gather as sponsor

Contract caterer Gather & Gather has signed up as a sponsor of Food on the Edge, the two-day food festival and conference taking place in Galway on 9 and 10 October. The company said it sees an excellent opportunity to inspire and influence its own staff and customers – as well as the food industry – about the role that food plays in our everyday lives, particularly at work. FOTE, now in its third year, has gained a reputation as a food movement, not just a gathering of foodies. It attracts the very best chefs from around the world along with the public and its focus is on challenging attitudes and inspiring new ideas about the future of food.


Smithwicks Renew Sponsorship of TradFest 2018

Temple Bar Company has announced Smithwicks as one of the co-sponsors for next year’s TradFest. The partnership has been in place since 2013, when Smithwicks first supported Dublin’s only traditional Irish music, folk and Celtic music festival. Specifically, Smithwicks is sponsor of the Front Row Sessions, a central part of the festival where the very best of traditional Irish and folk music are performed in the intimate setting of pubs in and around the Temple Bar area.

CBE Software scores major win at Cork’s Parc Uí Caoimh

CBE Software has completed a large-scale integrated EPoS project for the newly re-developed Páirc Uí Chaoimh stadium in Cork. Beating off stiff global competition, CBE secured the contract to install almost 200 EPoS terminals in the €80m venue. The two-year re-development of Páirc Uí Chaoimh is a leap forward for the venue, with spectator capacity increased from 32,500 to 45,000 for sporting events and 48,000 for concerts. A major effect of this is that food and drink sales points experience will extremely high levels of footfall, an eventuality which CBE states the venue will be 100% ready for.



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