MACE launches largest-ever community initiative with €50,000 fund
MACE launches €50,000 Community Grants, fronted by Johnny Sexton, awarding €1,000 each to 50 local groups nationwide
Print18 August 2025
MACE, one of Ireland’s leading retail convenience brands, has recently announced the launch of its biggest community initiative to date, “MACE Community Grants”, with a €50,000 fund dedicated to supporting local groups and clubs across Ireland.
The campaign, entitled “The Pitch to Win” launches on 21 August, and aims to brighten communities nationwide by awarding €1,000 grants to 50 deserving groups.
Johnny Sexton
Fronting the campaign is MACE brand ambassador and Irish rugby legend Johnny Sexton, who stars in a heart-warming video where three children pitch their ideas to improve their communities.
The video captures the spirit of the initiative, which is focussed on empowering local voices and inspiring positive change.
Sexton said: “It’s incredible to see how passionate people are about making a difference in their communities.
“This campaign is all about giving local groups and clubs the chance to bring their ideas to life, and I’m proud to be part of it.”
The campaign will be supported by a series of social media videos, each highlighting one of the children’s entertaining pitches, and will be promoted in-store and via radio.
Keith Crawford, MACE sales director, added: “MACE has always been at the heart of local communities.
“With this €50,000 fund, we’re giving back in a meaningful way and encouraging our customers and staff to get involved and spread the word.”
How to enter
From 21 August to 10 September, community groups and clubs can enter by scanning the QR code in-store or visiting here.
Entrants simply need to provide their details, information about their group, and a short explanation (under 150 words) on why they deserve to win.
© 2025, ShelfLife by Ryan Brennan
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