Lucozade Zero sponsors First Dates Ireland

Now in their sixth year of partnership, this year's focus will be on the firm consumer favourite that is Lucozade Zero Pink Lemonade


Brand Central

6 January 2023

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Lucozade Zero is re-igniting its long-term relationship with First Dates Ireland. First Dates, the hit dating show that brings together singletons searching for romance, returns to air on RTÉ 2 weekly from Thursday, 5 January through to April. Lucozade Zero, Ireland’s second-biggest zero-sugar energy drink which grew by over 30% to an RSV of over €10 million last year*, will continue its weekly sponsorship of the show with voice-overs provided once again by long-term partner, comedian Joanne McNally.

With over a quarter of a million weekly viewers, First Dates Ireland has been sponsored by Lucozade Zero since 2018. Entering the sixth year of this relationship, the partnership has helped the brand grow awareness and purchase intent with consumers.

This year, the focus will be on Lucozade Zero Pink Lemonade – a firm consumer favourite and flavour exclusive to the Zero Sugar portfolio.

Keep an eye out for the cheeky chat up lines, double entendres and dating disasters Lucozade Zero will be bringing to life on outdoor advertising, in-store and on social media to keep you and your customers chuckling from January right through to April.

Lucozade Zero & First Dates: A match made in heaven? We think so!

*(Source: Retail Value Sales, Total Scantrack Rep. of Ireland, MAT, 4 December 2022)



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