Lidl reaches record market share high: Kantar Worldpanel
Latest supermarket share figures from Kantar Worldpanel in Ireland, show grocery sales have achieved "stellar growth", with Lidl achieving highest market share yet
Print30 August 2016
Lidl’s market share in Ireland has reached a new market high of 11.9%, according to the latest supermarket share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 14 August 2016.
Managing director for Lidl Ireland JP Scally said the latest figures “clearly demonstrate that customers are still demanding value for money and our ‘Full Shop, Half Price’ campaign is delivering on that value promise. Our weekly ‘Super Savers’ promotions continue to attract unprecedented shopper numbers, 34,000 in the past 12 weeks alone, and the expansion of our summer range, which includes prepared salads, has also proved extremely popular.”
It’s not just good news for Lidl though, which managed to beat its previous best of 11.8% from August 2015. Kantar Worldpanel’s figures reveal overall stellar growth for the grocery market with sales increasing by 3.5% compared with last year.
David Berry, director at Kantar Worldpanel, said: “Over recent months the price of groceries has increased slightly, with an average basket now costing 2.7% more than this time last year. Areas where we have seen the most significant increases include vegetables, fruit and beer – all major categories for the retailers.”
Among the major retailers Dunnes Stores has posted the strongest growth this quarter, with sales 5.8% ahead of last year. The retailer now captures 21.2% of the market, up from 20.7% this time last year. While the outlook remains sunny for Dunnes, growth has slipped back recently: in May sales grew by 8%, and the retailer will be seeking a return to this strong performance for the rest of 2016.
SuperValu continues to post positive results with sales growth of 3.2%, maintaining its position as the number one grocery retailer for the 11th consecutive month. Further welcome news for Ireland’s biggest supermarket comes in the form of boosted footfall: an additional 15,000 households shopped with the retailer in the past 12 weeks. Meanwhile Tesco remains in second place, although its market share has dipped to 21.8%.
“Aldi’s share of the market has increased by 0.1 percentage points to 11.3%, alongside a significant improvement in sales growth,” Berry added. “The retailer has recovered well since March this year when it saw sales growth dip below 1.0%: a healthy 4.4% increase in the past 12 weeks shows its performance is firmly back on track.”
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