Lidl Ireland set to give a ‘Kickstart’ to 48 Irish producers

Pictured: The 48 Irish producers at a workshop in Lidl HQ in Tallaght, County Dublin (Photo by Andres Poveda)

The development programme has invested €30 million in supporting more than 250 Irish producers to date



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19 June 2024

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Lidl Ireland is set to give a ‘Kickstart’ to a new batch of 48 Irish producers from across the country who successfully earned a place on the retailer’s coveted Kickstart Supplier Development Programme – an initiative that the retailer has invested more than €30 million in supporting more than 250 Irish producers to date.

Following a competitive Dragon’s Den style pitch process to find this year’s most innovative products, 48 suppliers across 20 different counties were selected as the cream of the crop after an intensive application process which saw producers put through their paces with a business pitch to Lidl’s buying team and a taste test to select the best in category.

Artisan offerings

Successful producers will now see their artisan offerings on sale on Lidl shelves across its 220 stores across the island of Ireland from 19 September  for a limited time, while stocks last.

From high-quality convenience foods, fish and meat, to beauty, baking, ice cream, condiments and beers – as well as the programme’s first ever pet food item, this year’s assortment will have something for everyone, with a marked focus on unveiling some of Ireland’s best circular economy products to offer more sustainable choice for customers.

Before the products hit the shelves, this six-month development programme offers suppliers dedicated business support from Lidl’s in-house experts, advancing their product, brand and business with practical guidance on how to scale production, drive production efficiency, as well as product development and packaging support, allowing them to optimise on-shelf opportunities in the Autumn and scale for success.

Now in its eighth year, and supported by Bord Bia, this year’s programme saw a record number of applicants from every province in Ireland.

Kickstart programme

Lidl’s Kickstart Supplier Development programme allows the discount retailer to support Irish producers building their businesses while providing its customers with a great range of new and innovative Irish products. 

“Since 2016, Lidl has invested more than €30 million in growing and supporting small local producers – an investment which has seen huge success over the years with several Kickstart products getting fully listed and now being part of Lidl’s everyday product range,” said Kate O’Driscoll, supplier development manager, Lidl Ireland and Northern Ireland.

“Other products have benefited from the expansive international store network, reaching the shores of the UK, Europe and even the USA over the eight years of the programme.

“This year there was phenomenal interest in participating in the Kickstart programme, attending our Pitch Day at Lidl HQ and great excitement for both the producers to show off their products and for my colleagues on the Lidl buying team to collaborate and plan for success.”

Innovative products

This year’s Kickstart intake of quality Irish producers includes a number of innovative sustainable products such as sisters Aisling & Sadhbh Wood’s Bean Around Exfoliating Coffee Bars made from used coffee beans and Hayden Smyth’s Pup Pup Dental Chews, a sustainable insect-based dog treat. 

Emi Takakura’s Slice of Life Pizza, a frozen high protein pizza with a cauliflower crust made with all-natural ingredients and recyclable packaging.

The Kickstart 2024 suppliers group will offer customers a variety of restaurant-quality food products to try at home such as Sofie Rooney’s Chimac Sauces.

Also featured in the Kickstart programme, Niall Sabongi’s Smoked Haddock Lasagne and Conor Sweeny’s Dae Bites.

Additionally, Rachel Nolan’s dairy-free, vegan ice cream Nobó Frozen Goodness and Aisling Tuck’s Naked Bakes Cookie Dough will be available for the first time to new and existing customers.

With 112 new products listed for this year’s Kickstart programme, the retailer will add significantly to its annual goods and services procurement spend of €1.6 billion in Ireland.

Since its launch in 2016, Lidl has invested €30 million in supporting more than 250 Irish businesses through the Kickstart programme. 

Many Kickstart suppliers have also benefited from having their products exported across Lidl’s international network of stores. 

Commenting on the partnership, Fiona Twomey, global retail specialist at Bord Bia said: “We recognise the opportunity a global retailer like Lidl presents to Irish food and drink companies to get their products on shelf in Lidl stores around the world, while the Kickstart programme itself offers a multitude of business development learnings. 

“On behalf of Bord Bia, I wish each of the participants every success on the first phase of this programme.” 

Other contracts

Kildare-based cooked meats producer, O’Brien Fine Foods, secured a colossal €60 million contract with Lidl in late 2023 which has facilitated them exporting to Lidl stores across mainland Europe including Bulgaria, Croatia, Denmark, Finland, Greece, Romania and Slovenia. 

Meanwhile, Bantry-based Keohane’s fresh and frozen Irish seafood reaches the shores of Great Britain, Germany, Cyprus, Italy and even the USA.

Longford baker Panelto Foods recently secured a €22 million supply deal with the retailer, whilst Abbey Farm Foods in Laois signed a €1.5 million contract. 

Ultrapure Laboratories in Mayo was awarded a €1 million contract for an exclusive supply deal of the retailer’s first own-brand skincare range.

A recent Supplier Impact Report commissioned by the retailer found that, in 2023, Lidl procured €1.1 billion worth of goods from Irish food and drink suppliers. 

Of this, €800 million stayed within Lidl Ireland’s operations to be sold through its local store network and more than €300 million was exported internationally through Lidl’s network.  

Lidl Kickstart 2024 Product List:

Brand Product Locality
Bean Around Bean Around Exfoliating Coffee Bars Dublin
Bertie’s Bakery Limited Bertie’s Brioche Protein Rolls Antrim
Blackfire Food Ltd Blackfire Hot Sauces Antrim
Well Spent Grain Ltd Born Again Bites Dublin
Builín Blasta Cafe, Bakery & Retail Builín Blasta Salad Dressings / Smoked Onion Salsa Galway
Cabot’s of Westport Cabot’s Hummus Mayo
Chimac Chimac Sauces Dublin
Sugar Plum Sweetery Chocolate Honeycomb Westmeath
Cloughbane Farm Foods Ltd Cloughbane Farm Shop Meals Tyrone
Connemara Brewing Co. Connemara Brewing Irish Beers Galway
Dae Dae Bites Dublin
Mrs K Global Ltd Diggity Sausages Fermanagh
DK Connemara Oysters Dozen Connemara Oysters Galway
Green Fingers Family Energy Balls Antrim
Flexi Nutrition Ltd. Flexi Nutrition Energy Shot / Whey Protein Galway
Greenfield Yogurts Greenfield Yogurts Natural Live Yogurt Cork
Hopfully Brewing Hopfully Brewing Craft Beers Waterford
Football Special Ltd. Irish Soft Drinks Donegal
Jinny’s Bakery Ltd Irish Stout Bread Mix / Sophie’s Scone Mix Leitrim
Latin Streets Kitchen Latin Streets Kitchen Empanadas Dublin
Lecale Harvest LTD Lecale Harvest Slow Cooked Confit / Smoked Sundried Tomato Tapenade Down
Long Meadow Cider Long Meadow Irish Craft Cider Armagh
Mór Taste Mór Taste Jams Wexford
Oh Happy Treats Naked Bakes Cookie Dough Dublin
Nobó Ltd Nobó Frozen Goodness Dublin
Rosie’s Bakes Ltd Nutrilean Protein Pancakes Down
Parachute Parachute CBD Infused Soft Drinks Dublin
Pup Pup Foods Pup Pup Dental Chews Dublin
InnoBev Ltd Quiet Noise Alcohol-Free Craft Beers Meath
Rívesci Ltd Rívesci Chilli Catsup Tipperary
Seriously Sound Food Co Seriously Sound Plant-based Chicken Kerry
Slice of Life Slice of Life Pizza Dublin
SLICED Oatco Overnight Oats Tyrone
Corindale LTD – TA Seafood Suppers by Niall Sabongi Smoked Haddock Lasagne Dublin
Smokin Bones Smokin’ Bones Pulled Pork Dublin
Ogam Aromatherapy Soak Bath Salts Louth
Slainte Pantry Sourdough Bread Wicklow
Armagh Cider Company/Troughtons Premium Spiced Apple Punch Armagh
Strangford Coffee Roastery Strangford Coffee Down
Sweet Robyn’s LTD Sweet Robyn’s Protein Bars Antrim
Corveen Glen Meat Company Sweetcure Maple Dry Cured Back Bacon Donegal
Woodlab Distillery Symphonia Irish Apple Gin Tyrone
The Good Dairy Company The Good Dairy Co. Farmhouse Ice Cream Cork
Third Barrel Brewing Third Barrel Craft Beers Dublin
Too Savage Limited Too Savage Mayo Dublin
Walsh’s Gourmet Butcher Walsh’s Gourmet Burgers Tipperary
Wix & Wax Ireland Wix & Wax Brittle Wax Melts Clare

Read more: Lidl Ireland expands GoCar rentals to 50 stores



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