Lidl hits major milestone in UK growth
Kantar Worldpanel in the UK has published its latest grocery market share figures including a major moment for Lidl, which has moved into seventh place in the UK grocery market for the first time EVER.
22 August 2017
As inflation continues to drive shoppers toward discounter supermarkets, Lidl has capitalised by moving into seventh place in the UK grocery market for the first time ever. Over the 12 weeks to 13 August 2017, the German company increased its market share to a record high of 5.2%, with 10m households visiting its network of stores.
Overall, sales at Lidl increased by 18.9%, with growth attributed to sales in alcohol and fresh produce.
Meanwhile, at the top of Kantar Worldpanel’s chart, all four of the UK’s biggest supermarkets enjoyed a bump in sales for the period in question. It was the fifth consecutive period of growth, a run not seen since 2013.
The “big four” now account for 69.3% of the UK grocery market, Kantar Worldpanel’s report revealed, which is down from 76.3% five years ago due to the aforementioned growth of the discounters.
Tesco remained in top spot with a reduced market share of 27.8%, while Morrison’s also lost ground by dropping to 10.4% with a sales growth of 3%.