Lidl first to announce milk price cut since 2023

Lidl is the first retailer in Ireland to announce a reduction in the price of the staple product since 2023, which has seen unprecedented price fluctuation over the last two years due to the increased cost of production

Lidl becomes the first Irish retailer to cut milk prices since 2023, saving shoppers €2.9m across 12 milk products

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13 October 2025

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Lidl Ireland has recently announced it will be cutting the price of milk in-store, effective immediately, reducing the price of a 2-litre carton of milk from €2.45 to €2.35.

This price cut will apply to Lidl’s range of 12 milk products – putting €2.9 million in savings back into the pockets of Lidl shoppers.

Lidl is the first retailer in Ireland to announce a reduction in the price of the staple product since 2023, which has seen unprecedented price fluctuation over the last two years due to the increased cost of production.

Investment

This move is part of a wider series of price reductions coming into effect on everyday essential items with Lidl investing a total of €20 million on more than 300 price cuts on staple items such as pasta, cereals and convenience meals as well as nappies and pet food, to deliver on its commitment to never be beaten on price.

Announcing the price reduction Robert Ryan, chief executive officer of Lidl Ireland & Northern Ireland said: “At Lidl, our core commitment to our customers has always been that we won’t be beaten on price.

“We understand that rising inflation and the cost-of-living crisis has posed significant challenges for our shoppers as well as our suppliers in recent years.

“To deliver on this commitment we are consistently looking for ways to increase efficiencies and reduce costs in our own operations to help absorb external pressures as much as possible.

“This price drop represents a significant investment; but we are determined to support our loyal shoppers and reduce prices on the products that matter the most to demonstrate our commitment to always being the best value retailer in the country. Our customers will continue to see further price drops in the coming months.

“All our milk is sourced in Ireland, and we take great pride in bringing locally sourced, quality milk at the best value on the market to households across Ireland.”

Lidl Ireland milk prices as of 10 October 2025:

  
Item Description
Sale size (ml)
Old price
New price as of 10 October 2025
Whole Milk 3.5%
500
€0.75
  €0.72
Whole Milk 3.5%
1000
€1.25
  €1.19
Whole Milk 3.5%
2000
€2.45
  €2.35
Whole Milk 3.5%
3000
€3.55
  €3.39
Light Milk 1%
1000
€1.25
 €1.19
Light Milk 1%
2000
€2.45
  €2.35
Light Milk 1%
3000
€3.55
  €3.39
Xtra Milk 3.5%
1750
€2.29
  €2.25
Irish Low Fat Xtra Milk 1.5%
1000
€1.35
 €1.29
Fresh Skimmed Milk with Vitamins
1000
€1.25
€1.19
Fresh Irish Protein Milk
1000
€1.59
 € 1.55
Lactose Free Light Milk 1%
1000
€1.59
 € 1.55
Lidl Ireland is marking 25 years of operating in the Republic of Ireland in 2025 and has become one of the largest retailers in the country, employing more than 6,000 people directly across its network of 188 stores, three regional distribution centres and Dublin Head Office.

Lidl Ireland is committed to having positive, longstanding relationships with its more than 1,800 suppliers and business partners in Ireland.

Many of Lidl’s suppliers have been working with the company since it first opened its doors back in 2000 and have grown with the retailer during this time.

€1.67 billion worth of goods was procured from the Irish agri-food industry by Lidl in 2024 with €885 million worth of goods staying within Lidl Ireland’s operations to be sold through its local store network.

With an increasing focus on export opportunities for its valued Irish suppliers, more than €360 million was exported internationally through Lidl’s expansive network of stores, an increase of almost 5% on 2023 figures.

Read more: Lidl expands €7m deal with Galmere

© 2025, ShelfLife by Ryan Brennan

 

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