Lidl drops bread prices in latest price cuts for consumers
Lidl cuts bread prices by over 10%, reducing its sliced pan to 85c as part of €20m in savings on everyday essentials
Print17 November 2025
Effective immediately, Lidl Ireland has announced a price cut across its bread range, reducing the price of a medium sliced pan to 85c, saving consumers more than 10% per loaf.
This reduction will apply to Lidl’s range of five sliced pan products and will put €850,000 in savings back into the pockets of Lidl shoppers, almost 200,000 of whom purchase one of these slice pans every week.
This announcement follows Lidl’s milk price cut last month – the first retailer in Ireland to do so since 2023.
Strong influence
Other retailers soon followed, improving value for all consumers nationwide and highlighting Lidl’s price leadership and strong influence on the grocery sector.
These price cuts form part of a wider series of reductions across everyday essentials.
Since July of this year, Lidl has invested a total of €20 million on more than 300 price cuts on staple items such as milk, pasta, cereals and convenience meals as well as nappies and pet food, to deliver on its commitment to never be beaten on price.
Announcing this price reduction Robert Ryan, chief executive officer of Lidl Ireland & Northern Ireland said: “At Lidl, our promise to our customers has always been clear – that we won’t be beaten on price.
“This latest round of price cuts represents our continued investment in delivering real value for our shoppers.
“Bread is a household staple, and by lowering the costs of everyday essentials including bread and milk, we’re helping families’ money go further.
“Our market leading value offering is clearly resonating with customers as we are currently the fastest growing supermarket in Ireland.
“Our customers can expect to see even more savings in the months ahead as we continue to demonstrate our commitment to always being the best value retailer in the country.”
Lidl Ireland bread prices as of 14 November 2025:
|
Item description
|
Weight
|
Old price
|
New price as of 14 November 2025
|
|
Medium Sliced White Pan
|
800g
|
€0.95
|
€0.85
|
|
Toaster Sliced White Pan
|
800g
|
€1.09
|
€0.99
|
|
White Half Loaf
|
400g
|
€0.79
|
€0.75
|
|
Brown Pan Medium Sliced
|
800g
|
€1.05
|
€0.95
|
|
Best Balance Sliced Pan
|
800g
|
€1.09
|
€1.05
|
Lidl Ireland is marking 25 years of operating in the Republic of Ireland in 2025 and has become one of the largest retailers in the country, employing more than 5,500 people directly across its network of 189 stores, three regional distribution centres and Dublin Head Office.
Lidl Ireland is committed to having positive, longstanding relationships with its more than 1,800 suppliers and business partners in Ireland.
Many of Lidl’s suppliers have been working with the company since it first opened its doors back in 2000 and have grown with the retailer during this time.
€1.67 billion worth of goods was procured from the Irish agri-food industry by Lidl in 2024 with €885 million worth of goods staying within Lidl Ireland’s operations to be sold through its local store network.
With an increasing focus on export opportunities for its valued Irish suppliers, more than €360 million was exported internationally through Lidl’s expansive network of stores, an increase of almost 5% on 2023 figures.
Read more: Feast by Lidl earns festive praise
© 2025, ShelfLife by Ryan Brennan
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