Lidl announces deal with O’Brien Fine Foods
Lidl Ireland has announced a €40m supply deal with O’Brien Fine Foods, which will build on the two companies' existing ten-year partnership operating in Irish, British and European markets.
Print18 February 2020
Lidl Ireland has announced a two-year, €40m supply deal with Kildare-based cooked meats producer, O’Brien Fine Foods. Lidl has also made a simultaneous €50,000 investment in the company, which will see its Irish beef produce exported to more than 3,000 Lidl stores in Germany.
Additionally, the €40 million deal will see O’Brien Fine Foods supply Lidl’s 201 stores across the island of Ireland as well as Lidl’s 797 stores across Great Britain. The deal comes as Lidl and O’Brien Fine Foods mark ten successful years of supply partnership in Ireland.
Under the new agreement, Lidl will list O’Brien Fine Foods products in a total of 7,438 Lidl stores including those in 14 countries outside of the UK and Ireland to include Austria, Czech Republic, Croatia, Germany, Finland, Italy, Poland, Slovakia, and Spain. A selected range of products will be available twice yearly in these countries, on a promotional basis.
The new range is 100% Irish and Bord Bia approved and will be available in Lidl’s 201 across the island of Ireland.
Henry Howard, senior buyer for Lidl Ireland, said that supporting local Irish producers has always been a core commitment for Lidl. “After 20 years of operating in Ireland,” said Howard, “we are proud to say that this commitment continues.
“In terms of quality and flavour,” he added, “the O’Brien Fine Foods range of cooked meat products are second to none and we are delighted that our customers in Ireland will continue to enjoy them, and that our international customers will have the opportunity to sample the best of Irish produce.”
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