Kopparberg launches new ad campaign
15 September 2010
Kopparberg launched a new €500,000 TV and radio advertising campaign during the summer, to drive sales in the key consumption period and to grow awareness of the Kopparberg range, with specific executions for new Strawberry & Lime amd Pear and Mixed Fruit. The campaign was created by new Dublin agency ‘Boys & Girls’ and shot by renowned London agency ‘Liquid Genius’. The launch of Strawberry & Lime has been a huge success this summer, and re-establishes Kopparberg as the innovator in the Irish cider market.