KitKat Chunky releases limited edition F1‑inspired caramel flavour bar
KitKat launches new Chunky Caramel bar inspired by Formula 1 featuring marbled chocolate now available nationwide
Print23 February 2026
KitKat continues to fuel excitement amongst shoppers with the recent launch of a new KitKat Chunky Caramel flavour chocolate bar.
This bold innovation celebrates the global partnership between KitKat and Formula 1 and joins the line-up of limited-edition KitKat and F1 products.
Created using Nestlé’s proprietary technology, the new bar features a unique and distinctive marbling effect which is inspired by the speed of F1 cars.
Crispy wafer
With a smooth caramel flavour that perfectly complements the iconic crispy wafer, this new bar promises to deliver a delightful taste experience that will excite both chocolate lovers and Formula 1 fans.
The KitKat Chunky Caramel flavour chocolate bar is rolling out nationwide from mid-February, available in single and multipack formats.
Louise Barrett, head of the Nestlé Research and Development Centre for Confectionery, York, UK, said: “This new F1-inspired KitKat Chunky was expertly designed to deliver a full sensory experience that captures the excitement of the sport.
“Our R&D teams have created a striking visual identity using advanced technology that allows for a dynamic mix of colours and carefully crafted a sophisticated flavour profile with hints of caramel and creamy notes for consumers to enjoy.”
Maria McKenna, marketing manager at Nestlé Ireland, said: “Formula 1 brings unmatched energy and global cultural relevance, and we wanted to translate that into something that KitKat fans and Formula 1 lovers could enjoy.
“With its striking marbled effect and smooth caramel flavour, it’s poised to capture attention and generate real excitement for shoppers.”
This launch represents the latest step in bringing the KitKat and Formula 1 partnership to life, combining product innovation with strong consumer engagement. The partnership brings the action closer to KitKat and F1 fans by delivering immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions and innovative, limited-edition products.
In addition, KitKat is also running a limited-time on-pack promotion giving consumers the chance to win exclusive F1 prizes.
From January to April, UK and ROI residents can enter by purchasing a participating product and scanning the on-pack QR code, or by visiting KitKat.co.uk/F1 and entering their details along with the last four digits of the barcode.
KitKat and F1 fans will have the chance to win weekly prizes, including tickets to Formula 1 Pirelli British Grand Prix 2026 weekend plus cash travel allowance, as well as the main prize, a pair of Formula 1 Grand Prix De Monaco 2026 tickets plus travel and accommodation*.
Last month, KitKat kicked off this exciting partnership by unveiling a first-of-its-kind chocolate miniature replica Formula 1 racing car.
Read more: Nestlé Ireland appoints David Adams as new head of sales
© 2026, ShelfLife by Ryan Brennan
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