Kinnegar Brewing introduce new look Jackrabbit
Kinnegar Brewing release a new look Jackrabbit with illustration by Irish artist Dermot Flynn
Print11 April 2025
Kinnegar Brewing has introduced a new-look Jackrabbit with the assistance of Dermot Flynn, Irish illustrator, as the drink is available in-store now.
Jackrabbit is now poised to expand its reach in the leaps and bounds typical of this particular member of the rabbit family thanks to new branding created by Irish illustrator Dermot Flynn.
Rick LeVert, managing director and head brewer at Kinnegar, said: “We like our products to prove themselves rather than banging the drum in advance.
“Jackrabbits hail from the parched deserts of Mexico and California so it really was the perfect setting to inspire this latest addition to our core range. It’s a new rabbit for a new audience.
“Ginger beer is enjoyed by many consumers who might not drink the ‘normal’ beers in Kinnegar’s range. They’re often younger and it’s quite likely that they began their exploration of drinks in a different place to traditional beer drinkers”, he said.
In deference to this new audience, Jackrabbit’s new branding breaks fresh ground for the brewery’s bottled range. “Kinnegarland”, is the world created by long-time Kinnegar collaborator, Dermot Flynn. Now, for the very first time, a bottle in the core range has been suited up in a brand-new Kinnegarland outfit.
Perfectly balanced against a backdrop of flavours and rounded off with sweetness to an ABV of 4%, Kinnegar’s Jackrabbit can be consumed cold from the fridge, topped up with ice and a slice of lime or mixed to great effect in an Irish whiskey cocktail.
RRP €3.99 per 500ml bottle – find Jackrabbit on shelves in O’Brien’s, SuperValu, and Molloy’s off-licences nationwide.
For stockist and product enquiries contact info@kinnegarbrewing.
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