Kellogg’s launches new Special K Granola

Special K Crunchy Oat Granola is available in Ireland now in two tasty flavours: Mixed Berries and Dark Chocolate Curls

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Brand Central

Kellogg’s has launched a brand-new granola as part of its popular  Special K range.

Special K Crunchy Oat Granola’s delicious crunchy clusters, with 30% less sugar*, make the perfect breakfast choice and come in two tasty flavours: for those who like a fruity twist, ‘Mixed Berries’ with blackcurrants and cranberries or for those chocolate lovers, ‘Dark Chocolate Curls’ with 64% cocoa.

Special K’s latest innovation has an oat-rich base with puffed grains making it a tasty, light textured granola. It’s also high in oat grain fibre to support gut health**.

“It’s so important to get your day off to a good start** and it’s easy when you’ve got something that tastes so delicious,” said Neil Rogers, brand and activation manager for Kellogg’s Ireland.

“Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar* than other granolas. With so many different ways you can enjoy Special K Crunchy Oat Granola for breakfast, it’s sure to be a household favourite!”

Special K Crunchy Oat Granola is available now (RRP: €3.95 )***.

*(Source: 30% less sugar on average than other granolas. IRI UK 2021)

^**(Source: Special K Crunchy Oat Granola Mixed Berries / Dark Chocolate Curls contains 6.5g / 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk. Enjoy as part of a varied, balanced diet and a healthy lifestyle)

***(RRP: Pricing is at the sole discretion of the retailer)

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