Kantar Worldpanel: SuperValu remains Ireland’s largest supermarket

SuperValu customers have been targeted with a fraudulent text scam

Retail monitoring agency Kantar Worldpanel has published its figures for the 12 weeks ending 10 September, revealing that SuperValu remains Ireland' largest supermarket despite a crucially narrow gap between it and Tesco.



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29 September 2017 | 0

Kantar Worldpanel’s latest supermarket share figures for Ireland have revwaled that SuperValu remains Ireland’s most popular supermarket. This comes amid another strong performance, though not strong enough as to topple the chain from the top spot.

SuperValu’s market share stands at 22.1%, while Tesco, having enjoyed its strongest sales growth since April 2012, has narrowed the lead to just 0.1%, with 22% market share.

Meanwhile, Dunnes Stores has held its market share steady year-on-year, with a result of 21.6%. Aldi and Lidl both increased sales, up 3.3% and 2.4% respectively. Aldi’s market share is 11.8%, while Lidl’s is 11.6%.

“Although prices have fallen at Tesco, this has been countered by an increase in spending,” says David Berry, director at Kantar Worldpanel. “The average shopper spent €15 more with Tesco than during the same period last year.

“As it celebrates its fifth consecutive period of growth, Tesco’s fortunes certainly appear to have shifted,” he said.

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