Kantar Worldpanel: Dunnes Stores regains market top spot

13 February 2017

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Kantar Worldpanel has published its latest figures outlining Ireland’s supermarket shares for the 12 weeks ending January 29th. Amid some of the most intense competion ever seen in the sector, Dunnes Stores has taken the lead for only the second time ever.

As per the latest numbers, Dunnes Stores is Ireland’s leading supermarket chain, with a 22.7% share of the market. SuperValue has been pushed into the no.2 spot with 22.5% of the market, while Tesco follows close behind with 22.4%.

The latest figures show the strength of the competition between the big three chains, which are separated by just 0.3 percentage points.

Behind them can be found Aldi and Lidl, which have also traded places. Aldi has gained fourth position from the same period last year with 10.6% of the market, while Lidl bring up the rear with 10.3%.

While the gaps narrow, grocery prices are remaning almost as they were; only 0.7% higher than the same period last year, amounting to only an extra 17c per trip.

In its report, Kantar Worldpanel describes how supply issues affecting fresh produce in the last few weeks have contributed to the dampening of the overall market. “Southern Europe might be suffering from continuing rainfall,” says David Berry, director at the retail monitoring agency, “which is having a substantial impact on Irish shopping baskets.  Courgettes, cauliflower and spinach have all seen volume sales drop by at least 20% while a host of other categories including lettuce and cabbages have been affected to a lesser degree.”



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