Jailbird Communications to lead C&C Group’s PR and Influencer marketing
The Dublin marketing company will work closely with local and global brand marketing teams
Print4 June 2024
Jailbird Communications has announced that it recently won the PR and Influencer marketing business for the C&C Group. The C&C Group manufactures and distributes Bulmers, Corona, and Budweiser across Ireland. Jailbird Communications will lead the brand’s PR and Influencer marketing strategies in Ireland, working closely with local and global brand marketing teams.
The partnership is the latest in a string of impressive wins for the young agency, which has already worked with top global brands and beloved Irish organisations, including HelloFresh, Bulmers, Corona, Budweiser, Insomnia Coffee, Pukka Tea, Fleadh Cheoil na hÉireann, and Other Voices.
Creativity and culture
Jailbird Communications works with businesses, helping them break free from boring marketing campaigns. They use creativity and culture to solve business problems. They offer clients hardworking, creative communications solutions with heart and passion behind their ideas.
Julie Blakeney, managing director, Jailbird Communications, said: “At Jailbird Communications, we always want to work with client partners willing to be creative and bold in their marketing choices. The C&C teams and their brands are at the forefront of their trade and are committed to creating brilliant marketing campaigns that stick. We are delighted to work with them across their multitude of exciting brands to deliver creative, engaging and, most importantly, effective brand campaigns.”
Jane Parlon, head of Brand and Innovation, C&C Group, said: “We love Jailbird Communications’ creative edge, and their knowledge of the media and influencer landscape is second to none. We’re looking forward to working with them across our brilliant portfolio of brands.”
Read more: ‘People don’t just buy brands, they buy into them’
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