Irish whiskey passport launched as part of whiskey distillery campaign

Irish Whiskey is booming around the world, having evolved in recent years into a trendy drink for all demographics

In 2019, Irish whiskey distilleries attracted over one million visitors, but that fell by 88% last year.



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10 August 2021

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IrishWhiskey360°, the tourism initiative of the Irish Whiskey Association, has launched a new Irish Whiskey Passport as part of the continuing summer campaign to encourage Irish ‘staycationers’ to Discover Ireland’s Whiskey Distilleries.

The IrishWhiskey360° Passport is a unique record of your journey through extraordinary Irish whiskey distilleries where you collect stamps at every distillery on your journey. Visitors who collect six stamps can become an IrishWhiskey360° Champion, with special rewards, to be announced.

In 2019, Irish whiskey distilleries attracted over one million visitors, but that figure fell by 88% last year.

Having been closed to visitors for many months, many of Ireland’s whiskey distilleries have once again opened their doors to offer a range of exciting and safe experiences from self-guided tours to outdoor tastings and cocktail experiences.

William Lavelle, head of the Irish Whiskey Association, said: “Irish whiskey distilleries have developed a world-famous reputation as great places to visit – all offering unique experiences. We hope the new IrishWhiskey360° Passport will encourage staycationers and future international tourists to explore Ireland’s diversity of distillery experiences.”

IrishWhiskey360° is an industry-led platform to promote Irish whiskey tourism, featuring 24 distilleries and brand homes with visitor experiences. The campaign will see digital advertising across the web and social media platforms along with additional print advertising.

The IrishWhiskey360° Passport can be picked up at Irish Whiskey Association member distilleries around Ireland.

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