21 August 2008
The ‘pink polar bear’ TV campaign will run for four weeks and be supported by in-store promotions
‘No one does Rosé like Mateus’ is set to become a well-known phrase as FindlaterGrants launches its first ever TV advertisement for Mateus Rosé this month. The advertisement will form part of the brand’s major investment in Ireland, where it is already a hit with consumers. The 30-second advert will feature a pink polar bear walking along the Arctic with the caption, ‘No one does Rosé like Mateus’.
The TV Campaign will run for four weeks and will be supported by in-store promotions. A 187ml bottle of Mateus Shiraz will be free with the 750ml original bottle which was introduced to the Irish market by Mateus Rosé earlier this year.
Rosemary Lyster, Marketing Manager, FindlaterGrants comments; “This is a positive step forward for the brand which has gone from strength to strength in recent months. It has proved to be very popular amongst consumers and TV support is an exciting but natural step for the brand.
“This is part of an on-going and substantial investment and going forward we fully expect the success of Mateus Rosé to continue.”
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