Irish Quality Food and Drink Awards launches 2019 campaign

Susan Robbins Fehily of Wildberry Bakery is a previous winner of an Irish Quality Food Award
Susan Robbins Fehily of Wildberry Bakery is a previous winner of an Irish Quality Food Award

The Irish Quality Food and Drink Awards has launched its 2019 programme, which promises to be its biggest and best ever. Retailers, wholesalers, foodservice, own label and branded producers are invited to enter in a broad range of categories ahead of the gala event later this year.

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9 April 2019 | 0

Entry into the prestigious Irish Quality Food and Drink Awards (IFQAs) is now open. Since launching eight years ago, the IFQAs have been responsible for launching hundreds of innovative new products onto the market and boosting the sales of many more. Retailers, wholesalers, foodservice brands and producers of  all sizes are invited to enter in a broad range of categories from Bakery, Breakfast Products and Beer and Cider right through to Snacks and Sparkling Wine, to have a chance of success in the 2019 Awards.

This year’s campaign promises to be bigger and better than ever before. There will be an increase in the number of product categories to recognise the growing importance of plant-based nutrition for example and also in the number of awards in order to celebrate, amongst others, those producers and retailers who are doing the most to reduce packaging waste and those who are reaching out to help their local communities.

An integral part of the awards from the beginning is that each entry (which is judged by a panel of food industry specialists) receives constructive, meaningful feedback even if the entered product does not end up winning. Another new addition to the Quality Food and Drink Awards this year is that every finalist will now receive a comprehensive report from Vypr, the award’s consumer research partner. There is also a lower small producer entry fee, which is applicable for companies with fewer than 10 staff and annual sales under €2 million which mean burgeoning start-ups can also feel the benefits of a big win.

For further information about the Irish Quality Food Awards and how to enter please visit www.Irish.qualityfoodawards.com.

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