Irish-founded The Naked Collective named a world champion in world food innovation
Judging panel considered 276 entries from 22 countries across 26 categories
Print26 March 2021
At the World Food Innovation Awards on 23 March, which celebrate the latest and greatest in global food innovation and are the most established and longest running awards in the food industry, The Naked Collective won in the ‘Best low or no product’ category for its no alcohol So.Beer brand. In addition the Mude range of functional drinks was runner-up in two other categories.
So.Beer is a non-alcoholic beer with benefits. The first of its kind, it contains built-in immune support and is packed with complex B vitamins and minerals. So.Beer starts life from grains of barley and oats, bursting full of B-vitamins and selenium, polyphenols and water, and is ‘brewed’ to extract and retain the health benefits naturally found in grains…creating an isotonic ‘SuperLiquid’. Beta glucan, an extract from baker’s yeast which scientific studies suggest leads to a healthier immune system is added to the isotonic ‘Superliquid’ to create our Immunoboost formula. In addition, it’s vegan, low sugar and low calorie.
“The Naked Collective is a regenerative wellness beverage company powered by plants people and purpose,” says co-founder Niall Phelan. “We’re committed to showing consumers what goes into every drink we make. Our health boosting beverages are made with sustainability at the forefront.”
The judging panel considered 276 entries from 22 countries across 26 categories. FoodBev awards marketing executive, Kieran Kennedy, said: “With what was a record number of entries for the World Food Innovation awards, we are thrilled to announce this year’s winners. Now in its seventh year, the competition has become even closer as companies explored more daring flavour combinations, pushed the boundaries of packaging design and created innovative new functional products.”
The award can be added to the recognition at the recent National Startup Awards where the company was the overall winner in the Food & Beverage Start-Up category. TNC co-founder Catherina Butler fought off stiff competition from 55 entrants by successfully unlocking the TNC story during the pitching process.
The revolutionary company has recently won huge distribution deals in the USA, Canada, UK and Italy as well as being in over 1,000 stores in Ireland and was founded late in 2019 in Kildare by Catherina Butler and Niall Phelan. The Naked Collective also recently announced a new deal to replace all sugar drinks on all planes in Europe’s third largest airline Whizzair.
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