Irish Brewers Association welcomes government tourism pledge

A decision by the government to allow microbreweries and distilleries to promote themselves as tourist destinations has been welcomed by the Irish Brewers Association.

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Read More: Irish Brewers Association

28 July 2017

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A new law which will allow craft brewers and distillers to sell their produce on-site to visitors has been welcomed by the Irish Brewing Association.

The Intoxicating Liquor (Breweries and Distilleries) Bill originally introduced by Alan Kelly TD in November 2016 has already received cross party-political support, and will boost tourism in areas that are in need by harnessing the popularity of esoteric and local businesses and turning it into tourism.

Jonathan McDade, head of the Irish Brewers Association said the group welcomes the Government’s recognition of the growing contribution of the craft brewing sector to the Irish economy. “With over 90 micro-breweries estimated to be in operation in Ireland, this sector is one of the success stories of the economic recovery,” McDade said. “The potential for Ireland to capitalise on this for tourism growth is huge.

“This Bill will put Irish brewing tourism on a level playing field with our European competitors,” he continued. “It will allow visitors to sample a premium product where it has been made, further enhancing our tourism offering. We look forward to working with elected representatives to ensure this Bill is passed as soon as possible.”