Integrated ticketing means decreased margin for retailers
Payzone and the Rail Procurement Agency's new terminals selling public transport tickets, must properly reward the retailers involved, says the CSNA.
18 January 2011
Dublin Bus Ticket Agents are being provided with terminals by Payzone, the company awarded the Integrated Ticketing contract by the Rail Procurement Agency. It is the business plan of Payzone and the RPA that following the roll out of Dublin Bus Tickets (currently sold as physical tickets), these terminals will be able to sell over 100 different transport products, as diverse as tickets for Luas, Iarnód Eireann and Dart. The CSNA is anxious to ensure that all retailers are properly rewarded for their part in this project.
Payzone as a company has led the downward journey into unprofitable (for the retailer) M50 payments, Bord Gais and other bill pay products through successfully tendering for the exclusive provision of these services. Retailers need to be aware that this product (Integrated Ticketing) will be one more service that cannot be provided in your store at the current proposed margin. Do not be desperate enough to believe ‘footfall generator’ myths regarding these products – every sale that you make deserves a return above your costs, this product is destined to cost you money in its current format.