INM titles continue to dominate the Irish print sector
The Irish Independent leads in the quality daily newspaper market, accounting for 49.3% of all sales
26 August 2014 | 0
The latest ABC audit of newspaper sales in Ireland show that Irish Independent News and Media titles continue to dominate the Irish newspaper market, topping the quality daily, quality Sunday and popular Sunday newspaper markets.
According to ABC figures from January – June 2014, the Sunday Independent continues to be Ireland’s highest selling newspaper with 63.7% of the quality Sunday market share (220,565 copies), over twice that of its nearest competitor, the Sunday Times (91,841 copies.)
The Irish Independent leads in the quality daily newspaper market, accounting for 49.3% of all sales. (112,383 copies) compared to The Irish Times (80,332), and the Irish Examiner (35,026).
In the popular Sunday market, the Sunday World also continues to be the highest selling newspaper with sales of 198,260 per week, equalling 46.9% of all papers sold in the popular market each Sunday.
The latest figures mean that The Irish Independent, Sunday Independent, Sunday World, and the Herald; Dublin’s favourite daily newspaper, achieve sales on average of 1,351,123 copies per week.
Speaking on the figures, INM editor-in-chief Stephen Rae commented: “INM has refocused as a digital company with print assets. Our print titles are still very important to us and remain the dominant players in the daily, Sunday and popular markets. We will continue to invest in our printed products to give readers the choice they demand.”
Geoff Lyons, marketing director, Independent News and Media said: “These market leading figures are due to a combination of compelling newspaper titles, the best journalists and reader focused supplements and magazines. These supplements and magazines are a key offering across our titles, and this year we have expanded our offer to include ‘Insider’ our premium, glossy, lifestyle magazine which gives readers the latest Irish and international news and trends in entertainment, food and style every Thursday in the Irish Independent.”