IFA campaigns against misleading food labels

IFA pigs committee chairman Tim Cullinan is calling for compulsory country of origin labelling’ for pigmeat, poultry meat and sheepmeat
IFA pigs committee chairman Tim Cullinan is calling for compulsory country of origin labelling’ for pigmeat, poultry meat and sheepmeat

The Irish Farmers Association is demanding that clearer place of origin labeling be enforced to stop 'misleading practices'

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Brand Central

18 May 2009 | 0

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The Irish Farmers Association (IFA) has launched a campaign to highlight misleading labelling practices in the Irish retail sector.

IFA pigs committee chairman Tim Cullinan said the organisation had been campaigning for some time to bring in ‘.

Currently the Bord Bia Quality Assurance logo is the only way consumers can be sure they are purchasing Irish produce. However Cullinan said the Irish consumer was being misled in several ways to think certain products were made in Ireland. Examples included branded products carrying Irish sounding names, packaging featuring shamrocks, and pictures of farmers being positioned above supermarket aisles where there are no Irish products.

The IFA pigs committee is meeting the Department of Agriculture, Department of Health and the Food Safety Authority of Ireland to discuss their proposals.

 

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