Iceland Ireland introduces new over 60s customer discount

"As a retailer, we are conscious of the rising cost of living and we felt we needed to do something to support the most vulnerable," said Iceland managing director Ron Metcalfe

New discount exclusively for over 60s sees shoppers get 10% off their purchases, with no minimum spend

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Iceland Ireland has introduced an exclusive new over 60s customer discount allowing shoppers 10% off their purchases, with no minimum spend. The special discount is available every Tuesday across all 27 Iceland Ireland stores nationwide.

Iceland says the new discount is a further example of its “ongoing commitment to provide [its] community of customers with supports”. It added that the move will “help to counteract the continued rise in bills and day-to-day cost of living”.

In addition, Iceland Ireland says the group regularly rewards customers with promotions such as regular flash sales on shopping basket essentials as well as bonus discounts of up to 20% for loyalty card holders.

“We are delighted to announce this special discount to help support the most vulnerable in our local communities,” said Ron Metcalfe, managing director at Iceland. “As a retailer, we are conscious of the rising cost of living and we felt we needed to do something to support. We hope that the discount will help some households in a small way, along with our everyday low prices.”

The 10% discount is available on meal essentials, from fresh meats and poultry such as Glendarra Unsmoked Back Joint (€4.50, 700g) and Ryan’s Chicken Breast Fillets (€4.00, 350g), to frozen veg such as Iceland Floret & Carrot Mix (€1.50, 900g) and Iceland Tender Stem Broccoli (€1.50).

This also includes everyday essentials such as, Barry’s Tea Original 80 tea bags (€3.25, 250g), Kenco Rich Coffee (€4.50, 100g), and Strathroy Bainne Úr Low Fat Milk (€1.69, 2L) and not forgetting the all-important dunking equipment – Custard Creams Biscuits (€0.75, 300g).

There is also an array of meals available that can be cooked straight from frozen in minutes such as the Iceland Classic Family Cottage Pie (€6.00, 1.6kg), Iceland Spaghetti Bolognese (€1.75, 500g), and Iceland Wood Fire Stonebaked Pizza (€2.50, 389g).

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