Iceland begins €12m “aggressive expansion” with nine new stores

Iceland Ireland MD Ron Metcalfe says Iceland wants to give back to its communities

Frozen food supermarket specialist Iceland has opened a new store in Tallaght and announced plans for eight more stores, to be followed by many more

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Frozen food specialist Iceland has announced a massive new €12m expansion in Ireland beginning with the opening of its new 15,000 sq ft store in Tallaght, another in Galway next week and seven more to open before the end of the year.

270 jobs are to be created with the new openings.

The new stores are part of a nationwide expansion, with stores planned for Cork (Douglas, Fermoy and Ballincollig), Letterkenny, Limerick, Shannon and Gorey in the coming months.

The new Tallaght and Galway stores are the largest in Iceland’s roster, at 15,000 and 16,000 sq ft respectively. These increased sizes also represent the planned expansion for the company.

“We’ve been back in Ireland for four years now, and we have been committed to expansion from day one,” says Ron Metcalfe, MD of Iceland Ireland. “We’re looking forward to bringing great value and a brand our customers can trust to Tallaght, Galway and the rest of Ireland, while also welcoming hundreds of new members to the Iceland family.

“As always, we’re looking forward to expanding our ranges to bring ‘the power of frozen’ to more Irish customers than ever before,” Metcalfe added.

For our in-depth interview with Ron Metcalfe, see the upcoming May issue of ShelfLife.

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