Hugo Keenan returns as Optimum Nutrition ambassador
Leinster and Ireland rugby star Hugo Keenan continues his partnership with Optimum Nutrition to promote the #TruthUnlocked campaign and challenge sports nutrition myths
Print4 March 2025
Optimum Nutrition have welcomed back Leinster Rugby star Hugo Keenan as official Optimum Nutrition ambassador.
As part of its ongoing partnership with Leinster Rugby, the Irish International fullback, joins fellow ambassadors England Rugby International Marcus Smith and France International Louis Bielle-Biarrey who each embody Optimum Nutrition’s “There’s more in you” philosophy.
Truth unlocked
Through its recently launched #TruthUnlocked campaign, Optimum Nutrition is helping to bust common sports nutrition myths head-on.
Optimum Nutrition aims to tackle these misconceptions that abound in the sports nutrition industry by providing a fresh perspective through research-backed factual information, giving consumers the chance to unlock their full potential.
Sports nutrition
Trusted for over 35 years, Optimum Nutrition has pioneered the sports nutrition category and is proud to include Gold Standard Whey, the world’s #1 selling whey protein powder* that has fuelled billions of workout recoveries worldwide in its portfolio.
Follow @optimumnutrition_ie for more updates and discover how, with the right approach, anyone can achieve extraordinary results. #TruthUnlocked #OptimumNutrition
*Source: Euromonitor International Limited; Consumer Health 2023 edition and custom research conducted February – March 2023, Retail sales of Whey Protein Powder in 2022.
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