How can digital marketing ‘grow the pub’?

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Heineken Ireland has shown how digital marketing can be used to 'grow the pub', by introducing the Heineken Digital Times.



7 October 2013

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Specifically created for the on-trade, this publication brings the latest digital tips, case studies and innovations from Ireland and around the world. The Heineken Digital Times will also feature practical examples of how to bring digital alive in the pub.

Digital marketing is a powerful tool that can increase footfall, grow sales and grow a pub’s online presence. As more and more consumers are immersed in the digital world, it’s important to make sure that your business puts its best foot forward in the digital space, advises Heineken Ireland.

For a sneak peak at the first issue please follow the link:

The Heineken Digital Times features a feedback section too, so any questions publicans have on digital marketing or examples of how digital has helped to grow their pub can be sent in. Questions and answers will be shared in future issues, giving more insight into what digital can do to help the Irish pub.

The Heineken Digital Times will automatically be sent to all Heineken Ireland customers who’ve registered with Heineken Tradezone. If you haven’t already signed-up but wish to receive a copy, please contact the Heineken customer service team or your local Heineken Ireland Sales representative.



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