Vogue Williams returns as campaign ambassador for Heinz and Barnardos partnership

TV presenter and podcaster, Vogue Williams, returns as campaign ambassador.

Heinz and Barnardos have recently teamed up for the third consecutive year to support vulnerable families in Ireland with the launch limited-edition ‘Heinz year to Meanz Mealz’ Beanz three-packs.

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Brand Central

The iconic Beanz packaging has been given a special makeover, and fans of this mealtime staple can pick up a pack from stores nationwide. For every pack purchased, Heinz will donate to Barnardos Breakfast Clubs. The children’s charity provides nutritious foods, such as Heinz No Added Sugar Beanz – naturally high in protein and fibre – at selected Barnardos centres across Ireland. This year’s initiative centres around bringing families together around the table and recognising the importance of family mealtimes.

This year’s initiative centres around bringing families together around the table and recognising the importance of family mealtimes. Elaine McCague, head of commercial & marketing, Heinz, said: “We’re very proud to be continuing to support the incredible work of Barnardos in Ireland, and are so excited to relaunch our limited-edition ‘Heinz Meanz Mealz’ three-packs for the third year in a row. Each year our work together deepens as we make long term strides to support thousands of vulnerable families in Ireland.”

Speaking about the ambassadorship, Vogue Williams, said: “I’m so pleased to be working with Heinz and Barnardos once again. It’s so important to bring awareness to the incredible work they deliver in supporting vulnerable families across Ireland.

Together, I hope we can not only raise awareness, but also highlight that a small, tangible act – such as buying a pack of Heinz Beanz – can have a big impact and help support those most vulnerable in our communities. I encourage everyone to get involved and help us make a lasting impact in the lives of these families.”

NEW three-packs of ‘Heinz Meanz Mealz’ Beanz will be available throughout August and September from major retailers such as Dunnes, Tesco, SuperValu and Aldi from today, as well as convenience stores. RRP €3.59. Prices are at the sole discretion of the retailer.

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