Heineken Light

“Made up of LEDs, a microprocessor, motion sensor and a wireless network transceiver, the bottles are designed to light up when you drink or clink them. They can also be set to light up in time with the music in a club”.

With a stagnant beer market big brewers have three choices if they want to regain share: buy out the microbrewers, develop their own new flavours or look into ideas that will have a novelty effect such as packaging, according to a recent edition of Inside Drinks.

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 Heineken was one of the first to showcase this new push towards technology at the Milan Design Week last April when it unveiled the “world’s first interactive beer bottle”.

According to Inside Drinks, “Made up of LEDs, a microprocessor, motion sensor and a wireless network transceiver, the bottles are designed to light up when you drink or clink them. They can also be set to light up in time with the music in a club”.

According to Paul Smailes, Heineken’s Head of Digital, “Heineken has a passion for progressive design and innovation.

“We wanted to develop an idea that would re-invent the nightclub experience, unlocking the power and possibilities of mobile innovation and technology.”

Could this be more than a flash in the pan then?

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