Heineken Ireland 2nd-top display ad spender in Q1

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Picture shows Ruby Gilligan (aged 6) and Michael O’Brien (aged 7) celebrating Tesco Ireland doubling the number of DEIS primary schools nationwide receiving supports from its Stronger Starts schools programme Pic: Naoise Culhane-no fee

Heineken Ireland was the second-top display advertising spender in the first quarter of 2011, according to the PML Group Posterwatch/Marketing.ie, spending €1.54 million at ratecard.

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9 June 2011

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Diageo Ireland was the seventh-highest with a spend of €1.03 million. Generally, the Beers & Ciders category spent €3.08 million between January and March, putting it in sixth place in terms of  overall category spend.

 

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