Healthy drinks start-up The Naked Collective lands €6.2m investment

Irish start-up exceeded its original investment target of €5m

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7 September 2021 | 0

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Healthy drinks start-up The Naked Collective secured €6.2 million in its latest fundraising round. The company exceeded its original target of €5 million, in yet another sign that the appetite for health and wellness products continues to soar.

The Naked Collective, which raised €6 million last year, has already launched its drinks, Mude and So.Beer, in over 4,000 stockists including Spar in Ireland, Sobeys retail group in Canada, Dimar and Iperconad in Italy WH Smith Stores in the UK.

The latest finance will further support the company’s global sales & marketing expansion plans and in particular their US expansion following their recent successes in New York, California and a number of other US states. Having recently appointed CA Fortune, one of the most successful agencies in the US market, as a partner, the business is tracking nicely towards making the range available in over 5,000 stores by spring 2022.

The investment success comes as its Mude brand has been unveiled as the lead sponsor of upcoming concert; Rita Ora Live from the Eiffel Tower. The event will be broadcast globally on 30 September and will run in conjunction with the renowned Paris Fashion Week.

 

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