Grocery sales grow by over 16% in January
Families spent an additional €4.5m on cereals, €3.9m extra on yogurt and €7.8m more on cheese, according to Kantar data
Print9 February 2021
New figures show that grocery sales grew by 16.8% over the four weeks of January as the country was submerged in full level 5 Covid-19 lockdown.
Kantar said that with restaurants and bars closed for these four weeks, Irish shoppers spent an extra €142.8m on take-home groceries compared with last year.
Kantar figures also show that Dunnes remains top of the supermarket league rankings with the largest share of the market at 22.6% as visitors to the grocer continued to spend the most in the store. SuperValu was a close second at 22.1% followed by Tesco at 21.9%.
The figures show that households with children spent €172 more on groceries in the latest four weeks with the return of home schooling
According to Kantar, families spent an additional €4.5m on cereals, €3.9m extra on yogurt and €7.8m more on cheese.
Emer Healy, retail analyst at Kantar, said that Brexit had an impact on some supermarket shelves last month, with a decrease in fresh fruit sales but a boost of 18.5% for homegrown vegetables in January.
“Stable grocery inflation of 1.6% in January also suggests that shoppers aren’t feeling an additional pinch on their wallets just yet,” she said.
Lidl saw the strongest growth of all the retailers and grew sales by 25.6% as shoppers spent an additional €77.9m in store. Aldi held a 11.3% share of the market this period.
Boosted by their online presence, Tesco and SuperValu saw their sales grow by 16.5% and 18.5% respectively.
Kantar also said that 12% of Irish shoppers purchased groceries online in the first four weeks of 2021. Sales of groceries through digital channels reached a record-breaking market share this month, accounting for 5.2% of grocery sales in January and almost doubling from 2.7% a year ago.
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