Tirlán revealed as new brand identity for Glanbia Ireland

Brand ambassador, Irish rugby international Tadhg Furlong with L-R John Murphy, chairman, Tirlán, Nicola O’Connell, head of consumer development, Tirlán, and Jim Bergin, CEO, Tirlán

Glanbia plc will retain and continue to operate under the Glanbia name as an entirely separate entity



31 August 2022

Share this post:



Food and nutrition leader Glanbia Co-op and Glanbia Ireland have revealed they will in future be known as Tirlán, “a new identity crafted to reflect the unique characteristics that define this dynamic organisation”.

Combining the Irish words ‘Tír’ for land and ‘Lán’ for full, Tirlán stands for ‘Land of Abundance’. According to the business, this was chosen to represent the deep connection and relationship between the Co-op, its people and the land they nurture together to farm and sustain.

Tirlán was unveiled simultaneously to employees and farmer shareholders during a webinar hosted today in the Co-op’s new collaboration centre at Abbey Quarter in Kilkenny city.

The group describes the new identity as “just the latest step on an exciting new journey for the Co-op”. In December 2021, farmer shareholders voted in favour of purchasing the remaining 40% stake in Glanbia Ireland from Glanbia plc to become the outright owners of the Irish dairy and grain business.

Co-op shareholders will be asked to vote to approve the name change for the Co-op in the coming weeks.

Glanbia plc will retain and continue to operate under the Glanbia name as an entirely separate entity. Tirlán will remain the largest shareholder in Glanbia plc, with a 31.9% shareholding*.

From its base in the south-east of Ireland, Tirlán sources its high-quality dairy and grains from a network of over 6,000 farm families who are at the heart of the business. Tirlán’s portfolio includes many of Ireland’s best known and most loved Irish dairy brands, such as Avonmore, Kilmeaden, Premier, Wexford and international brands such as GAIN Animal  Nutrition, Truly Grass Fed, Millac and Solmiko nutritional milk proteins.

As a co-operative, Tirlán is 100% farmer-owned, with 11 high-tech processing facilities, 52 agri-branches and over 2,100 employees. Sales revenue this year is forecast to exceed €3 billion.

The co-operative is a significant contributor to the rural economy. In the past year it has paid over €1.6 billion directly to farm families for milk and grain. As the largest buyer and user of Irish grains, Tirlán handles over 270,000 tonnes, including a portfolio of premium grains.

Tirlán has a strong global footprint with a market presence in the UK, France, Germany, UAE, the US, North Africa, Japan and China. The Group currently exports to over 80 countries. It recently commenced construction of a €200m state-of-the-art continental cheese facility at Belview, Co Kilkenny, in a joint venture with international dairy producer Royal A-ware.

With over a third of Ireland’s milk pool, Tirlán will continue to be a key player at the heart of the Irish food and beverage sector, an area of enormous significance both to the national economy and our overall export success.

The business states sustainability is of tremendous importance to Tirlán. As part of its comprehensive sustainability strategy ‘Living Proof’, the organisation has signed up to the Science-Based Targets initiative (SBTi).

It has set out a roadmap with ambitions, backed by a robust implementation programme, to be Net Zero for carbon emissions by 2050, with 30% absolute reductions by 2030, and similar reductions in carbon intensity from milk production.

“We are so proud of our history and heritage and determined that the sense of pride and identity is always at the heart of our business. That is what Tirlán represents,” said CEO Jim Bergin, at the launch of Tirlán in Kilkenny.

 The launch was also attended and addressed by Tirlán’s brand ambassador, Leinster, Ireland, and British and Irish Lions rugby international Tadhg Furlong, who is from a farming background in Co. Wexford. Tadhg Furlong will be central to an upcoming campaign to build awareness of the new Tirlán identity throughout our communities over the coming months.

Tirlán will start to become visible over the coming months, with a phased transition to the new identity on trucks, products, and facilities. The 52 agri-branches and retail stores will be re-branded to Tirlán FarmLife and Tirlán CountryLife on a phased basis. The popular Glanbia Connect website will transition to Tirlán FarmLife with immediate effect.

*(As of the close of business, Monday, 29 August, 2022)



Share this post:

Back to Top ↑

Shelflife Magazine