Ginger Joe joins Barry & Fitzwilliam
8 March 2011
This alcoholic brew has been brought to market by ginger experts Stone’s which has been producing ginger wine for over 250 years. The quirky Ginger Joe character was inspired by ‘Ginger’ Joseph Stone, a moustachioed London greengrocer and illustrious founder of the house of Stone. Ginger Joe is a modern twist on the traditional brand combining the heritage of Stone’s with the vibrancy of ginger beer.
“Ginger Joe’s overall concept has been extensively researched with consumers so we know they love the 330ml bottle size, design and most importantly the taste,” said B&F Managing Director Michael Barry, “The bold, distinctive bottle design including its memorable moustache and catchy rhythmic name will help give the brand standout on shelf and strong consumer recall.”
Ideally served over ice, Ginger Joe will be supported by a heavyweight on- and off-trade strategy.