Gin is in the pink with latest ABFI report
The ABFI has published its annual report on Ireland's drinks industry for 2018, which offers insights on consumer trends while also reflecting the health and wellbeing trend that has permeated almost every other store segment.
9 January 2019
Sales of “pink gin” soared in Ireland during 2018, according to the Alcohol Beverage Federation of Ireland, which has just published its overview of the drinks industry’s performance during the past year. The value of exports of Irish gin from the Republic of Ireland was up 213% to €4.2 million in first nine months of 2018, while Irish consumers purchased over half a million bottles of pink gin last year, making pink gin the success story of the year in the domestic market.
The other takeaways from the annual report were the continuing boom in the Irish whiskey sector. There are now no fewer than 21 distilleries in operation around the country, while the growing popularity of lighter and non-alcoholic beer among Irish consumers went hand-in-hand with strong beer exports.
Meanwhile, the report also stated that Brexit remains a major threat to Ireland’s drinks industry in 2019.
Patricia Callan, director of ABFI said that 2018 saw the drinks industry make a vital contribution to the Irish economy, which employs an esimated 90,000 people and exports more than €1.2 billion of products. “It is one of Ireland’s most dynamic sectors,” Callan said, “as it continues to introduce exciting products and break into new export markets.
“This year will be a challenging one for the sector,” Callan continued, “with a number of homegrown and international risks ahead. We remain committed to supporting Ireland’s economy and will take on these various challenges and uncertainties head on.”