Fyffes leads with sustainability and innovation for Fruit Logistica 2025
At Fruit Logistica 2025, Fyffes showcases its commitment to sustainable growth in fresh produce and strengthening partnerships with retail, communities, and suppliers
Print4 February 2025
At this year’s Fruit Logistica trade fair in Berlin, Fyffes is focused on its credo of sustainable growth – growing the category together with the retail partners, growing the product range with innovative, consumer-tested concepts, and strengthening partnerships with communities and suppliers.
With a strong commitment to sustainability, Fyffes continues to enable more people to access healthy foods while working closely with partners to reduce food waste.
Shaping wellbeing
The long-standing dedication to the well-being of the communities where Fyffes harvest fresh produce – both from an environmental and human rights perspective – remains central to its vision of Shaping Wellbeing for the World.
“We look forward to meeting with customers and demonstrating how we can support them in achieving their ambitious sustainability goals – whether in greenhouse gas reduction, living wage commitments, human rights, or community initiatives,” said Frank Burkhardt, chief commercial officer, Fyffes.
Driving growth
Together with retail partners, Fyffes continues to drive category growth, increasing shopper engagement through innovative products and initiatives.
Alongside the well-established Fyffes brand, particularly in the UK and Ireland, it will also be continuing to promote Trudi’s – a purpose-driven consumer brand under the banner ‘Good Fruit Doing Good.’
At Fruit Logistica 2025, Fyffes will showcase Trudi’s, highlighting how the brand is driving category value while strengthening female empowerment and supporting farming communities.
Long-term improvements
As climate change continues to impact growing conditions at the source, operational excellence is more critical than ever to ensure a stable and resilient supply chain.
Through continuous investment in innovation, logistics, and responsible sourcing, Fyffes is working closely with growers and supermarkets to mitigate climate-related risks and drive long-term improvements across the value chain.
“Our focus remains on delivering high-quality fresh produce while upholding our commitments to environmental stewardship and community well-being” adds Burkhardt.
Read more: 81% of consumers are unaware of proper pineapple storage – Fyffes
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