Forest Feast-owner Acquires Indie Bay Snacks

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels

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Brand Central

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25 October 2024

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Pioneering snack manufacturer, Kestrel Foods, has announced that it has acquired Indie Bay Snacks from Nurture Brands.

Nurture Brands was founded in March 2019, and the plant-based portfolio includes Rebel Kitchen, Jax Coco and EMILY.

The brand will join Kestrel Food’s award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Healthier savoury snacks

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels.

Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70% less fat than crisps.

Commenting on the acquisition, Adam Draper, managing director, Nurture Brands, said: “As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco.

“I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio.”

Aligned ambitions

Michael Hall MBE, founder and CEO of Kestrel Foods said that the acquisition of Indie Bay is aligned to the business’ ambition of creating a fast paced and innovative snacking business.

“We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability,” he added.

Kestrel Foods own flagship brand, Forest Feast, has grown over 30% in the last year, a result of increased brand awareness and penetration, and further gains in distribution.

The exact transaction figure has not been publicly disclosed.

Read more: Forest Feast launches Double Dipped Peanut Butter & Milk Chocolate Dates

 

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