Five Irish food suppliers secure lucrative opportunity with Musgrave MarketPlace

Desi Derby, marketing director, Musgrave-Wholesale partners, Vincent O'Gorman and Geraldine Conway, The Functional Cheese Company

Programme provides local suppliers access to over 45,000 customers



30 June 2023

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100% Irish owned national foodservice wholesaler, Musgrave MarketPlace has announced five new partners following the first round of its Green Shoots programme.  In collaboration with Bord Bia, the Dragons Den style initiative invited pitches from local Irish businesses with the opportunity for their product to be promoted and sold across Musgrave MarketPlace branches and online platforms.

Companies presented to a panel of foodservice experts spanning the areas of culinary, purchasing, sales and marketing with five providers selected – Vanilla Bean Patisserie in Cavan, Uneek Functional Cheese Company based in Limerick, West Cork natives, The Cultured Food Company and Spice of Life as well as Builin Blasta from Galway.

The businesses will now be listed in three Musgrave Marketplace branches as well as online. There will be the opportunity to host monthly sampling events in branch and an extensive promotional campaign will now begin across Musgrave Marketplace social media and digital platforms as well as in foodservice brochures.

“At Musgrave Marketplace we are committed to providing our customers with the most extensive range of products and supporting local Irish suppliers is extremely important to us.  Green Shoots brings these two commitments together,” said Mark Moriarty trading director of Musgrave Wholesale Partners, congratulating the successful businesses.

“We are always scouting for new and innovative food and non-food products to supply to our large network of customers in Ireland,” Moriarty added. “This new initiative allows us to showcase local Irish suppliers and I look forward to seeing more businesses come on stream in the coming months.”

“Bord Bia is delighted to collaborate with Musgrave Marketplace in the initial supplier selection process,” added Maureen Gahan, foodservice specialist with Bord Bia.

“A key element of Bord Bia’s role is to act as a bridge between Irish food and drink producers and industry buyers,” Gahan explained. “A range of product categories with new growth potential were identified by restaurant customers. Bord Bia facilitated a series of 1-2-1 bespoke presentations with suppliers in these categories, from which Musgrave Marketplace selected the final group of participants.”




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