Felix brings the pet and music industry together like never before
The mischievous duo will be visiting 18 countries in Europe, starting on 31 May 2025 in Edinburgh, Scotland
Print13 November 2024
Purina has announced Felix, the best-selling cat food brand across Europe, is hitting the road with global superstar, Robbie Williams, as headline sponsor of his 2025 European Tour.
The tour marks the continuation of the partnership between the brand and the internationally acclaimed recording artist, with Robbie Williams writing a song, ‘It’s Great to Be a Cat’, exclusively for the brand’s advertising campaign last year.
Mischievous duo
The mischievous duo will be visiting 18 countries in Europe, starting on 31 May 2025 in Edinburgh, Scotland (UK) and playing Croke Park Dublin 23 August.
Robbie Williams says: “I’m a proud cat owner, and whilst I can’t bring my cats on the road I am able to bring Felix on board as the headline sponsor of next year’s tour.”
Fabio Pietro Degli Esposti, european marketing group director, Nestle, Purina said: “It’s a very exciting moment for us to continue our successful collaboration with Robbie Williams and Felix and connect two industries in such an unexpected way – for Purina and for the whole pet industry.”
For more information about Robbie Williams’ tour and full date list visit tickets.robbiewilliams.com or robbiewilliams.com/live
Read more: Purina’s Bakers introduces NaviLens for inclusive pet food shopping
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