Failte Ireland and Guinness Storehouse are “China Ready”
The Guinness Storehouse has become the first visitor attraction in Dublin to receive international certification from the China Outbound Tourism Research Institute (COTRI) and is now recognised as a “Chinese Tourist Welcome Quality Organisation”.
16 October 2018
The Guinness Storehouse, Ireland’s most popular tourist attraction, has become the first place in Dublin to receive international certification from the China Outbound Tourism Research Institute (COTRI) making it a “Chinese Tourist Welcome Quality Organisation”.
The China Ready Programme is aimed at educating Irish tourism businesses about the opportunities available from the Chinese tourist market and is part of Fáilte Ireland’s work to assist tourism businesses to attract visitors from this ever growing tourism market.
Paul Carty, Managing Director of the Guinness Storehouse said the Guinness Storehouse team is delighted to receive the ‘China Ready’ accreditation. “The Guinness Storehouse has been active in the Chinese market for almost 8 years,” he said. “In that time, the market has grown from virtually 0 to almost 50,000 visitor.
“The Fáilte Ireland ‘China Ready’ training programme has given our team a deeper and highly practical understanding of the cultural differences and needs of the Chinese visitor. For us, engaging with China is a long-term commitment and this excellent training programme ensures we can continue to extend a warm and personal welcome to our Chinese visitors.”
The week from 1 – 7 October, ‘Golden Week’, is a key holiday period for Chinese visitors. The Guinness Storehouse saw visits from China grow by 28% in this period.